Order confirmation
A free order confirmation template that repeats the order number, sets a realistic ship window, and promises one dated follow-up.
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Hi , Thanks for your order . We are preparing it now and expect it to move out within 2 business days. I will send the next update by 9/30/2026 once the shipment is confirmed. Best, Store Team
When to use this template
Use this order confirmation template when the automatic receipt from your store platform is not enough on its own. A receipt proves the charge went through; it rarely tells the customer what happens next, and that gap is what produces the “where is my order?” message two days later.
Reach for it when you are confirming an order by hand — a phone or chat order, a correction after a failed payment, a wholesale or invoiced order, or any order you want acknowledged in your own words rather than the platform default.
How to customize
Insert the order number exactly as it appears in the customer’s receipt so the two messages can be matched at a glance. Set the ship window to the operational target your warehouse can actually hit, and set the follow-up date to the first moment real tracking or fulfilment data will exist.
Set a ship window you can keep
The ship window is the part most worth getting right. Promise “1 business day” and miss it and you have created the support ticket this message was meant to prevent.
Two habits keep it honest:
- Quote the window from the warehouse cut-off, not from the moment the order was placed. An order at 17:30 on a Friday does not start moving until Monday.
- Say ship, not deliver. This message confirms when the parcel leaves you; the carrier owns everything after that. The shipping notification and delivery confirmation templates cover those later steps.
If the order contains a pre-order or backordered item, say so before the closing line. A customer who learns about a three-week wait from this message will accept it; one who discovers it on day four will not.
Tips
- Use the ship window that matches the product type and warehouse cut-off.
- If the order includes pre-order items, call that out before the final paragraph.
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